TVS Srichakra Begins Operations In European Two-Wheeler Tyre Market

TVS Srichakra Ltd has announced its foray into the European market with its new range of Eurogrip two-wheeler tyres. The first product to be launched under this range is the Eurogrip Bee Connect scooter tyres which will be eventually made available in as much as 40 different sizes. This is the first line of tyres TVS has launched after it set up the TVS Srichakra's Product Design and Development Centre in Milan, Italy. The company says that Eurogrip Bee Connect range has a modern design offering dynamic performance on any surface and unique pattern along with puncture resistance technology give comprehensive control, riding comfort and better mileage.

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The TVS Eurogrip Bee Connect tyres will be offered in 40 different sizes eventually.

"We have developed a new and exciting range of tyres suited for the European roads and conditions, keeping in mind the needs of the European rider. I am confident that the technical expertise of our Product Design and Development team in Milan, Italy coupled with the experience of our team in India would result in the Eurogrip Bee Connect Scooter tyre range being a delight for scooter riders in Europe and rest of the world", said Andrea Bianchi Milella, Marketing Manager- TVS Srichakra's Italian Centre.

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These tyres will also be made available in the Indian aftermarket.

P. Madhavan, EVP - Sales & Marketing said, "The new products introduced in Europe will also be launched in the India replacement market as well as all the countries where TVS Srichakra has established a distribution network." These tyres underwent multiple tests involving tread pattern, compound and profile endurance. Each prototype was subjected to a rigorous testing procedure, both indoor and outdoor in European race tracks and roads, and every tyre manufactured passes through stringent quality controls before reaching the market.