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TVS Motor Counterfeit Spare Parts Worth Rs. 50 Lakh Seized

The company has initiated a Brand Protection Programme to combat counterfeiting of parts in a bid to guarantee distribution and availability of genuine parts to consumers through 4,000 company touch points.
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By PTI

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Published on January 24, 2018

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    More than Rs 50 lakh worth counterfeit automotive spare parts of two and three-wheeler major TVS Motor Company have been seized in the last three months during raids conducted with the help of police in different states, a top official said today. The raids, based on information and aimed at curbing sale of such fake products, were conducted at 55 places in cities like Bengaluru, Hyderabad, Delhi, Kolkata and Coimbatore, TVS Motor Company Senior Vice President K Venkateshwaralu (Parts Business) said. FIRs had been registered against the culprits for 'violation' of the Copyright Act, he said.

    Also Read: 2018 TVS Victor Matte Series Launched In India

    "We, with the help of police, have seized more than Rs 50 lakh worth counterfeit spare parts in raids conducted in last three months," he told PTI here.

    The company planned to conduct similar raids in different parts of the country in the coming financial year also, he said.

    Out of the more than Rs 50 lakh worth seized parts, as much as Rs 20 lakh worth fake parts were recovered from Bengaluru alone, Venkateshwaralu said.

    The company has initiated a Brand Protection Programme to combat counterfeiting of parts in a bid to guarantee distribution and availability of genuine parts to consumers through 4,000 company touch points, the official said.

    Also Read: Two-Wheeler Sales December 2017: TVS Registers Growth Of 39 Per Cent

    This was part of the company's commitment to total quality and customer-centric focus and in line with its passion for safety of its customers and the longevity of its vehicles, he said.

    Venkateshwaralu said the company hoped for reduction in the penetration of counterfeit parts in markets.

    As per the Automotive Component Manufacturers Association of India (ACMA), the penetration of counterfeit spares has drastically reduced from 36 per cent in 2010-11 to five per cent in 2016-17 and their place taken up by parts from unorganized segment.

    (This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)

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