Geneva Motor Show 2017: Tata Motors & Volkswagen In Talks For Partnership

By PTI

1 mins read

Published on March 8, 2017

Highlights

Tata CEO Guenter Butschek acknowledged that talks are on with Volkswagen
The partnership will help both companies scale up volumes
The partnership will also help achieve higher economies of scale

Tata Motors today said it is in talks with the world's largest auto maker Volkswagen for a possible partnership. The company is exploring various opportunities, including partnership in its new advanced modular platform (AMP) development, possibilities of a joint venture or a contract manufacturing with the German auto major, in its bid to scale up. "I can only confirm that we are in talks but nothing to be announced yet," Tata Motors CEO and MD Guenter Butschek told PTI at the 2017 Geneva Motor Show. When asked how far the talks have progressed, he said, "We are in the midst of discussions. We will let you know in good time." Explaining the rationale behind such a move, Butschek said although the company has set sights on becoming among the top three passenger vehicle makers in India by 2019, it might not be enough to get the scale up effects. "Even if we get a large scale in the national business we might still not be up to the mark as far as scale effects are concerned," he said. Both companies are looking to bring higher economies of scale with the partnership "Therefore, we are, since a while, have been having intensive talks with different potential partners, who might join us on the AMP," Butschek added. It is aimed at bringing additional volumes through the new platform that the company will introduce to the market by 2018. "These additional volumes will bring higher economies of scale, which is going to give us the cost advantage and competitiveness," he added. The company is hoping to translate competitiveness into volume on one hand and into new feature capabilities on the other that will help it become more aggressive and desirable in the market place, he said. "This is the reason why we believe if we can find a partner it would be a very helpful strategic move," Butschek said. He, however, insisted that it needed to be the right partner in terms of alignment, on the objectives of joint development with the AMP as the reference point and right partner as far as volume is concerned. "Just getting a partner for the sake of getting one but not really adding substantial volume is not expected from such kind of partnership," he said. When asked what type of partnership would it be, a joint venture or a technical collaboration he said, "I am not ruling out one or or the other...It is always about the right fit." "If this is finally going to end up in a development JV or production JV or sharing of capacity contract manufacturing agreement, these are all subject for further discussion in order to make it a win-win for both the parties," Butschek said.

# 2017 Geneva Motor Show # Tata-Volkswagen Partnership # Tata Volkswagen # Geneva Motor Show # Auto Industry

Stay updated with automotive news and reviews right at your fingertips through carandbike.com's Google News

Latest News

2025 Honda SP125 Launched In India At Rs 91,771
Sea To Summit With Hyundai Exter: Varkala To Anamudi on a Single Tank of Fuel
Limited-Run Ola S1 Pro Sona Edition Revealed; Sports 24K Gold-Plated Components
Lexus LF-ZC Concept To Be Showcased At 2025 Bharat Mobility Expo
2025 Honda Activa 125 Launched At Rs 94,422; Gets New 4.2-inch TFT Display
Maruti Suzuki Fronx Off-Road Concept Revealed; Gets Yokohama Geolandar Tyres, Roof-Mounted Aux Lights
Kia Syros To Spawn Mass Market EV For India
New Bajaj Chetak 35 Series: In Pictures
New Bajaj Chetak 35 Series Launched In India; Prices Start From Rs 1.20 Lakh
Maruti Suzuki E-Vitara Officially Teased Ahead Of Bharat Mobility Expo Premiere

Geneva Motor Show 2017: Tata Motors & Volkswagen In Talks For Partnership

Highlights

Related Articles

Latest News

Popular Tata Models