Tata Nexon EV's Bookings Grow Twofold But Semiconductor Shortage Plays Spoilsport
Highlights
- The Tata Nexon EV is the most affordable electric vehicle in our market.
- Tata Motors recorded growth in bookings for the Nexon EV.
- Semiconductor shortage has been a challenge in meeting the demand.
The Tata Nexon EV has been a runaway success for the Indian carmaker. Though the electric vehicle (EV) remained in controversy regarding in its range, but that didn't stop it from generating volumes. On an average, Tata Motors sales over 500 units of the Nexon EV per month and it is the highest selling electric four-wheeler in our market. In fact, the company says that the bookings for the Nexon EV is three-times of what the company can deliver every month, due to the ongoing global shortage of semiconductors that the entire auto industry is reeling under.
Also Read: Tata Nexon EV To Get A Power Bump, Specifications Leaked
Speaking with carandbike, Shailesh Chandra - President, Passenger Vehicles Division, Tata Motors said, "In the last two months we have seen a steep increase in the demand for Tata Nexon EV, it has gone up by two times. So demand is not an issue anymore, it's about supplies. Here also semiconductors have kind of been a spoilsport, while we're pretty much capable in terms of capacity. Once the semiconductor supply ramps up and we have taken certain actions on that, you'll see very different numbers on EVs. So the curve is exponential in terms of how the demand is growing. Nexon diesel is a very successful car and we're getting bookings equal to the diesel, but we might be supplying only one-third of that. It is only a matter of time, when we'll be able to service the demand. So it has seen a very deep penetration."
Also Read: Upcoming Tata Tigor EV Variant Details Revealed
Tata Motors is also gearing up to update the Nexon EV keeping it still fresh for EV buyers, more so when its Korean and Chinese rivals are already planning foray into the segment with there respective compact EVs. Leaked documents suggest that the Tata Nexon EV will soon get a power bump of 7 bhp over the current version and will soon pack 134 bhp and 245 Nm. However, the battery capacity will remain the same 30.2 kWh unit, giving enough pull for an ARAI certified range of 312 km on a single charge and a charging time of one hour (DC charging) for up to 80 per cent will stay the same. According to the data provided by Jato India which does not include the Mercedes-Benz EQC, the collective sales from Tata Nexon EV, MG ZS EV, Tata Tigor EV, and Hyundai Kona Electric in April 2021 stood at 749 unit, out of which, sales from the Nexon EV alone stood at 525 units.
Last Updated on August 27, 2021
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