Gone Too Soon! 5 Major Car Brands That No Longer Exist
Highlights
- Establishing and maintaining brands needs a constant flow of capital
- The auto industry is also highly competitive and technological changes
- Here are 5 major car brands that could not stand the test of time
The turn of the century has indeed been difficult for several automakers, with neither the classics nor the newcomers escaping unscathed. Establishing and maintaining brands needs a constant flow of capital, which is exacerbated by cut-throat rivalry and rapid technological advancements.
It requires an enormous amount of work, usually pushing automakers to make cutbacks. Regrettably, this has frequently resulted in the phasing out of several well-known automobile brands. Here are 5 examples of such brands that have ceased to exist.
Hindustan Motors
Well before the arrival of global brands in India, the dignified Ambassador and India's muscle vehicle, the Contessa, controlled the roads. Hindustan Motors' vehicles were powered by the same 49 horsepower engine and had an incredible road presence. Sadly, the Contessa eventually fell behind contemporary and more fuel-efficient options such as the Maruti Suzuki and was phased out in 2002.
Also Read: Celebrities Whose First Car Was A Maruti 800
Saab Automobile
Saab Automobile was a very successful Swedish marque, best known for the Saab-900. Saab was founded in 1945 and was completely acquired by General Motors in 2000. On the other hand, GM did little to revitalize this brand and subsequently sold it to a tiny carmaker in 2010, which also failed to sustain itself due to a lack of funding.
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Hummer
Hummer is a relative newcomer to the car industry, having been introduced in 1992 by AM General as a civilian version of the military Humvee. Six years later, GM acquired the brand to reposition it in the truck and SUV segments. Unfortunately, several things conspired against the Hummer brand, including the economic slump, unworkable design, and (to a degree) mismanagement of the brand, prompting GM to doubt its viability.
Also Read: Why The Maruti Zen Remains The Most Sought After Car In The Pre-Owned Business
Which was your favourite from this list?
Last Updated on November 25, 2021
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