The overall design of the Bajaj Pulsar RS 200 is aimed at the younger, performance-oriented market segment. The bike features a bold and aggressive design with sharp lines and angular shapes that give it a modern and edgy look. The bike's key selling points in terms of design include its sporty styling, comfortable riding position, and high-performance engine. Additionally, the bike is available in a range of attractive color options, which adds to its appeal among younger riders.