Ferrari to Launch a New Model Every Year
Highlights
Ferrari has revealed details which give us a peek into their future product line-up. The Italian car manufacturer, in their five year plan will offer a barrage of high-performance models with V8 and V12 engines.
The company will launch a new model every year which will each have a four-year lifecycle. These will be followed "M versions" which will last another four years.
Besides the standard models, Ferrari will occasionally offer a "special series" that will be targeted at their valued or "high-end individuals."
Sergio Marchionne, CEO Fiat Chrysler Group LLC said that they planned to keeping production capped at 7,000 units annually, but there is a chance that the number could go up to 10000 as the company plans its foray in developing markets.
The interest in markets like India for Ferrari has always been on the higher side and with plans to enter such developing markets, the Italian manufacturer is sure to get a good response.
Last Updated on May 7, 2014