Royal Enfield Overtakes Bajaj, Hero In Market Capitalisation

The Royal Enfield Classic 350 is the largest selling Royal Enfield motorcycle

Earlier this week, Eicher Motors reported sales of 64,459 Royal Enfield motorcycles in July 2017, a 21 per cent increase over 53,378 units a year ago. Royal Enfield's domestic sales show no sign of a slowdown with its bestselling Classic 350 leading the brand's sales volumes.

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Even as the overall two-wheeler market remained sluggish over the past decade or so, Royal Enfield has seen brisk sales of its models. A switch to more conventional left hand side gear shifter across all Royal Enfield models at the turn of the century and a new, more fuel-efficient, and more reliable twinspark engine made Royal Enfield bikes more accessible and more attractive to motorcycle buyers. As things stand today, there are still several weeks of waiting period for the Royal Enfield Classic 350 at dealerships. The Classic 350 is the largest selling Royal Enfield model in the domestic market.