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Royal Enfield Partners With AMA For Vintage Motorcycle Days

Royal Enfield has been named as presenting sponsor of the 2021 American Motorcyclist Association's Vintage Motorcycle Days event.
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By car&bike Team

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1 mins read

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Published on July 12, 2021

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Highlights

  • Royal Enfield is pushing strongly into overseas markets, including the US
  • The 2021 AMA Vintage Motorcycle Days will be held from July 23-25
  • The Royal Enfield 650 Twins are making a strong push in the US market

Royal Enfield has been announced as the Presenting Sponsor of the 2021 American Motorcyclist Association's Vintage Motorcycle Days. The long-time motorcycle manufacturer, which has a rich history of 120 years, but is now an Indian brand, seems all set to carry forward its brand-building spree in the US. The 2021 Vintage Motorcycle Days event will take place from July 23-25 at the Mid Ohio Sports Car Course in Lexington, Ohio, and will feature a long list of events around motorcycles and motorcycling.

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Royal Enfield Interceptor 650 and Continental GT 650 are spearheading the brand's push into international markets, including the Americas

"Royal Enfield is proud to be the Presenting Sponsor for 2021 Vintage Motorcycle Days," said Bree Poland, Royal Enfield's Marketing Lead for the Americas Region. "Since 2015 we've been looking for the opportunity to support VMD, and now we're excited to have the chance to be a part of this event."

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The Royal Enfield Meteor 350 is the brand's latest model, built on an all-new 350 cc platform

The 2021 AMA Vintage Motorcycle Days will feature an On Any Sunday theme, celebrating 50 years of Bruce Brown's epic moto documentary, with David Aldana, one of the film's legendary stars, serving as Grand Marshal. There will also be a special outdoor screening of the film on Friday, July 23. Fans and participants can have access to all the racing action, from road racing and motocross to cross-country, dirt track and trials.

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Riders as young as age 4 are permitted to compete in motocross, while those 12 and up can ride in trials, dirt track and hare-scrambles events. There's also exhibition pit-bike racing. The event will also include all the vintage-oriented happenings that classic-bike fans love, including Hall of Fame activities, vintage bike shows and the legendary swap meet.

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