Mahindra Will Not Enter Electric Two-Wheeler Space, Says Rajesh Jejurikar

In a recent online press conference, Rajesh Jejurikar, Executive Director, Auto and Farm Sectors, Mahindra and Mahindra, confirmed that the company will not enter the lucrative electric two-wheeler space and it will focus on electric passenger and commercial vehicles. It was in 2019 that Mahindra announced 100 per cent takeover of Peugeot Motorcycles (PMTC), after having acquired 51% stake in the company in January 2015. With complete acquisition of Peugeot, one would have expected Mahindra to jump into the Indian electric two-wheeler space, but for now, Peugeot will be focussing on Europe and China. In fact, Mahindra is yet to introduce Peugeot two-wheelers in India.

Also Read: Mahindra Owned BSA To Launch An Electric Motorcycle

When asked about plan for entering the electric two-wheeler space in the domestic market, Jejurikar said, "there is no immediate plan to bring our electric two-wheelers to the domestic market. We are manufacturing (electric two-wheelers) in our plant in Pithampura for Hero Electric. We do some manufacturing of the e-Ludix electric scooter for Peugeot in India. But we are not at this point of time planning to enter the electric Indian market. Not ruling out it for some stage in the future but at the moment, there is no very specific plan on that.

At the time of full acquisition, Jejurikar served as the President - FES & Two Wheelers & Member of the Group Executive Board, Mahindra & Mahindra Ltd.

Also Read: Mahindra Acquires 100% Stake In Peugeot Motorcycles 

(Rajesh Jejurikar, executive director, Auto and Farm sectors, Mahindra & Mahindra, said that the company will not be venturing in to the electric two-wheeler space in India)

The Peugeot brand will continue to be used on future products from the manufacturers under the trade licence agreement between Peugeot Motorcycles and parent company Peugeot. The Peugeot design teams continue to assist the design and development of PMTC products, in close cooperation with the PMTC management and the Mahindra Group.

Presently, Mahindra Two-Wheelers manufactures few electric two-wheelers at its plant in Pithampur, Madhya Pradesh, such as the Peugeot E-Ludix electric scooter. Of course, all Peugeot two-wheelers manufactured in India are for export markets, especially Europe and China.

PMTC, a key player in urban mobility in Europe for the last 116 years, is the oldest motorised two-wheeler manufacturer and offers one of the most comprehensive range of scooters and mopeds, from 50cc to 400cc.Peugeot Scooters offers one of the most comprehensive range of scooters and mopeds, from 50cc to 400cc, including the successful three wheeled scooter - Metropolis. Peugeot Scooters sells in more than 40 countries across Europe, Africa, Asia and Middle East.