Hyundai And Unity Partner To Build A Metaverse Platform

Hyundai Motor Company and Unity, the world's leading platform for creating and operating real-time 3D (RT3D) content have announced a partnership to jointly design and build a new metaverse roadmap and platform for Meta-Factory. The announcement was made at the Consumer Electronics Show (CES) 2022 where both companies organised a virtual Memorandum of Understanding (MOU) signing ceremony in the presence of Youngcho Chi, President and Chief Innovation Officer of Hyundai Motor Group, Hong Bum Jung, Senior Vice President and CEO of Hyundai Motor Global Innovation Center in Singapore (HMGICS), Jules Shumaker, Senior Vice President, Revenue, Create Solutions, Unity and Dave Rhodes, Senior Vice President of Digital Twin, Unity.

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The partnership will enable Hyundai's vision of becoming the first mobility innovator to build a Meta-Factory concept.

The MOU pertains to the fields of smart manufacturing, AI training and study as well as autonomous driving simulation. The partnership will enable Hyundai's vision of becoming the first mobility innovator to build a Meta-Factory concept, a digital-twin of an actual factory which will be supported by a metaverse platform. The introduction of a Meta-Factory will allow Hyundai to test-run a factory virtually in a bid to calculate the optimized plant operation, and enable plant managers to solve problems without having to physically visit the plant.

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Both companies will also jointly develop a real-time 3D and virtual platform which will reach a broad group of Hyundai customers and will offer them a more comprehensive range of services across sales, marketing, and customer experience. The arrangement will allow customers to test and engage in various auto related solutions digitally, before choosing which to transfer to original vehicles. Hyundai plans to first apply the Meta-Factory concept to the HMGICS facility, supporting the Group's initiative to create an open innovation hub for research and development. At HMGICS, Hyundai and Unity's partnership will further accelerate innovation in the field of intelligent manufacturing, integrating AI, 5G and other advanced technologies into a next-generation smart factory platform.