Hero MotoCorp Trademarks Vida Name, Is It The New Brand For EVs?

Hero MotoCorp will be entering the electric two-wheeler segment soon and the company could do so under a new sub-brand. The two-wheeler giant has filed trademarks for several names related to 'Vida' that could be the new vertical for EVs. According to the data filed under the department of industrial policy and promotion, Hero MotoCorp has filed trademarks for names including Vida, Vida MotoCorp, Vida Mobility, Vida Electric, Vida EV, Vida Scooters, and Vida Motorcycles. The Vida name was originally registered in 2014 while the follow-up titles were filed earlier this month.

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Hero MotoCorp has already announced its plans to foray into the electric two-wheeler segment next year and the company will introduce its first offering by March 2022. While Hero MotoCorp's first electric offering sounds like an exciting proposition, the company cannot use the 'Hero' name under its agreement with Hero Electric. It now seems the two-wheeler maker will circumvent its way around this issue with a new sub-brand for EVs.

Hero MotoCorp has trademarked a number of titles under the Vida name that includes mobility, scooters, motorcycles, EV and more

The registered trademark names also open room for electric motorcycles from Hero MotoCorp in the future. There's no official word yet on what the name Vida signifies. Moreover, it's not necessary that because a company has trademarked a name, they are obligated to use it.

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Meanwhile, Hero's EV development is underway. The company has partnered with Taiwan's Gogoro for its upcoming electric scooter, while Hero is also working with Ather Energy to accommodate the latter's connector technology in its own scooters. Hero MotoCorp also provided a glimpse of its first electric scooter during the 10th-anniversary celebrations in August this year. The model is expected to be a mass offering and will take on the Ola S1, Ather 450, Bajaj Chetak, TVS iQube, Simple One, and the likes.