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Exclusive: Ather Energy Confident That It Will Be India's Largest Electric Two-Wheeler Manufacturer In 2023

Ather Energy's CEO Tarun Mehta - in a conversation with carandbike Editor-in-Chief Siddharth Patankar - said that he is confident that Ather will be India's number one electric two-wheeler manufacturer in volumes within a year.
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By Mihir Barve

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2 mins read

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Published on September 15, 2022

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Highlights

  • Ather Energy currently produces around 2,500 units a month, with a capacity of 10,000 units a month.
  • With its upcoming facility, Ather can more than triple its production capacity, with an estimated capacity of 4 lakh units annually.
  • Ather will not look to add more products to its line up, instead, will focus on improving current products.

Ather Energy has been one of the leading electric two-wheeler manufacturers, and the homegrown brand has been making strides in improving its products. In an exclusive conversation with carandbike's editor-in-chief, Siddharth Patankar, Ather Energy's CEO Tarun Mehta shed light on why the manufacturer has rather limited products on offer, and what the company aims to offer in the future.

Also Read: Exclusive: Ather Energy Aims To Produce 35,000 Units A Month With New Plant

Tarun Mehta and SVP 2022 09 15 T10 40 43 985 Z

Tarun Mehta, CEO, Ather Energy, in a conversation with carandbike's editor-in-chief Siddharth Patankar.

Ather Energy currently produces about 2,500 units from its production facility, and Tarun Mehta said that the company is "in the trajectory of 10,000 unit sales" per month. With production soon ramping up, Tarun Mehta also said that "By festive season we hope to deliver vehicles within a month of booking". "Ather, in a year’s time, will be the largest EV manufacturer by volume", he added, as the manufacturer's upcoming second manufacturing facility will help it ramp up production to about 4 lakh units per year, which is over 33,000 units a month.

Also Read: Ather Energy Looking To Set Up Third Manufacturing Plant in India

Ather 450 X

Ather recently gave the 450X & 450 Plus an update, equipping it with a bigger battery.

Also Read: Exclusive: Honda's First Electric Two-Wheeler Will Be An E-Moped; Launch In April 2023

Ather Energy's strategy has been the opposite of 'Product Offensive', and the manufacturer currently has only 1 product on offer, in two variants - the Ather 450X & Ather 450 Plus - which differ with each other only in terms of specs. Addressing this, Tarun Mehta said, "We don’t want to increase our product portfolio at this point of time. We want to win the trust of consumers. We want to become the ‘for choice’ brand and product for consumers". He also said that the real reason behind the recent EV fires is because of the poor quality of products from other manufacturers.

Also Read: India Seeing Huge Growth In Electric Vehicle Sales Across Segments: Nitin Gadkari

"You will not see us launch many products", he added, " We believe in what we have and it has not even scratched the surface of the potential of the segment". Tarun also said that the company did in fact have bigger battery packs, but it chose not to launch them earlier in order to sort out supply chain issues.

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Last Updated on September 17, 2022


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