EBR Announces 2016 Prices of Motorcycles

Erik Buell Racing, or EBR Motorcycles, has announced the 2016 pricing for two motorcycles as production begins in East Troy, Wisconsin. The first motorcycle to roll out of the production line was a limited edition EBR 1190RX with an American flag paint job, highlighting the fact that EBR Motorcycles are designed and hand built in East Troy.

The two models are the 2016 EBR 1190RX and EBR1190SX, and priced in the US at $12,995 (around Rs 8.67 lakh) for the EBR 1190SX and $13,995 (around Rs 9.34 lakh) for the RX. The bikes use a liquid-cooled 1190cc V-twin engine, with four valves per cylinder making 185bhp of power and 138Nm of peak torque. The RX is a fully-faired sportbike while the SX variant is modelled on the lines of a "naked street" or "streetfighter".

(EBR 1190SX)

EBR was founded by engineer Erik Buell, who first used a Harley V-Twin engine and created a series of sportbikes and customer race bikes under the Buell name, before the company got investment from Harley-Davidson and later ownership for more than a decade. Harley dropped ownership in 2009 after heavy losses.

EBR is now owned by Liquid Asset Partners after the firm went under, after a series of tie-ups and different ownership including Harley-Davidson which first acquired a 49 per cent stake in 1993 and was completely bought over in 1998.

EBR also had a tie-up with Hero MotoCorp, as technical partner and Hero was expected to launch bikes tuned and developed by EBR, like the HX250R and Hastur. But neither of the models has made it to production yet at Hero. EBR faced severe financial difficulty last year and Hero acquired all consulting work and projects which were being done for the Indian company. Finally, Liquid AP acquired EBR with Erik Buell as the CTO of EBR Motorcycles.