Audi Has No Plans To Sell Lamborghini, But May Sell Bugatti To Rimac

Audi has said that it has no plans on selling its supercar brand Lamborghini. Audi which itself is owned by the Volkswagen group - has kept Lamborghini in good stead. For the last couple of years, it was led by ex-Ferrari F1 boss Stefano Domenicali, who recently left to become the chief of F1. Under Domenicali, Lamborghini launched the Urus SUV in 2018 which has proven to be wildly successful with an impressive valuation of $9.2 billion. But when compared to its more storied Italian rival Ferrari which is valued at more than $30 billion this number seems underwhelming. However, after recently announcing its plans of electrifying its cars, its parent company, Audi, has said that it has no plans of selling the legendary brand. 

Founded in 1963 by Ferruccio Lamborghini, Lamborghini caught the fancy of the Swiss investment group Quantum Group AG. "Lamborghini is not for sale, this is not a subject of any discussion within the group," said a spokesperson for Audi. 

The new Lamborghini Huracan Super Trofeo EVO2 gets slimmer LED lights at the front and is complemented with the brand's hexagonal design theme.

The Quantum group was really interested as it wanted to buy all the Lamborghini assets including the name, the factor and even the motorsport operations. It even wanted a 5-year supplier agreement with Audi to maintain the workforce for another 5 years. There was even talk about a new development centre which could've added 850 new jobs. The Urus shares many commonalities with Audi's flagship SUV, the RSQ8. 

The latest phenomenon from the house of Bugatti

While Lamborghini is in line to maintain its storied legacy under Audi, Bugatti which is also owned by the Volkswagen group could have a different fate. Bugatti which some of the fastest cars on the planet may see its powertrain come from electric hypercar start-up Rimac, which has seen massive investment from another VW Group brand, Porsche. 

Porsche CEO Olive Blume who is also on the Volkswagen management board said that Bugatti and Rimac could be in the fold together. This comes after rumours that Rimac could buy Bugatti. This also has happened at a time when Porsche has increased its investment in Rimac to 24 per cent. Bugatti which was founded in 1909 was acquired by the Volkswagen Group in 1998. 

Bugatti and Rimac will be complementary to each other as one makes the fastest internal combustion engine cars while the other makes the fastest electric cars in the world. The combination of the two will be mouth-watering.