How does the Mercedes AMG G 63 balance luxury and ruggedness in its design, and what impact does this have on its target audience?

The Mercedes AMG G 63 strikes a balance between luxury and ruggedness in its design by combining the brand's signature premium feel with off-road capabilities. This balance appeals to buyers who want a high-performance luxury SUV that can handle any terrain. The G 63 features all-wheel drive, three locking differentials, and adaptive dampers that make it highly capable both on and off the road.