If you are the kind of person who buys cars with a degree of emotion, the Wrangler is right up there in terms of soul with the likes of Italian sportscars. It doesn't drive all too well on tarmac and it doesn't handle really well either, but the Wrangler Unlimited does have a sense of 'I can go anywhere and do anything' that almost no other SUV does and it can still be one of the coolest boulevard cruisers that you can have.