What kind of advanced sound system is available in the BMW ix, and how does it enhance the car's comfort for passengers?

The BMW ix offers an advanced sound system that is designed to provide a premium audio experience for all passengers. The car comes standard with a high-quality sound system, but buyers can upgrade to a premium sound system with even more speakers and a more powerful amplifier. Additionally, the car features active noise cancellation technology, which uses microphones to detect and cancel out unwanted road noise, resulting in a quieter and more comfortable cabin.