The prices are competitive enough and BMW will like to believe that the lack of a credible rival at this stage will help it capture the compact premium sedan market. The premium car buyer in India will like that it retains its traditional strengths and yet gives a bit more by way of luxury and comfort, giving it a more all-rounder appeal than before. Expect to see a few of these on the roads - could have been more - had the automobile market not been badly hammered down as it were.