Volkswagen To Electrify Scout Moniker With A New Electric Pick-Up, SUV

Volkswagen Group will launch an all-electric pick-up and a rugged SUV in the United States under the Scout brand, for its North American market. While the vehicles will be designed, engineered, and manufactured in the U.S., a separate, independent company under the Scout moniker will be established in the country later this year. The first prototypes are to be unveiled next year, and production is scheduled to start in 2026. The electrified Volkswagen Scout brand will be built upon a new platform concept that brings new pickup and RUV credibility beyond the existing Volkswagen Group portfolio.

⚡️”We are reviving the American cult brand #Scout. We'll develop an electric pick-up truck & an electric RUV in the US. We are establishing our own company for this purpose", said our CEO @Herbert_Diess at our Annual General Meeting. pic.twitter.com/oxhtDWQBmU

— Volkswagen Group (@VWGroup) May 12, 2022

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Herbert Diess, CEO, Volkswagen AG said, “After Volkswagen's successful turnaround in the U.S., we are now taking the opportunity to further strengthen our position in one of the most significant growth markets for EVs. Electrification provides a historic opportunity to enter the highly attractive pick-up and R-SUV segment as a Group, underscoring our ambition to become a relevant player in the U.S. market.”

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The electrified Volkswagen Scout brand will be built upon a new platform concept that brings new pickup and RUV credibility beyond the existing Volkswagen Group portfolio.

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Volkswagen generates about 10 per cent of its overall sales from the USA in the R-SUV & pick-up segments and wants to expand its presence in one of the most significant global growth markets. The new company will also play a key role in this transition as it aligns with the Group's model for small units that act agilely and have access to tech platforms to leverage synergies. Made famous by truck and tractor maker International Harvester in the 1960s and 1970s, the Scout moniker will return to the US market after a long hiatus.