Volkswagen Says Tier 1 And Tier 2 Cities Will Be Demand Centres For The New Virtus

Volkswagen India has officially unveiled its all-new compact sedan, the Virtus in India, and it will go on sale in the country towards the end of May 2022. The new Volkswagen Virtus will replace the ageing Vento, and it will also be the first VW sedan to be built on the MQB A0 IN platform. With the Polo going out of production, the Virtus will become the most affordable offering from the German brand, and the company says that most of the demand for the sedan would come from the Tier 1 and Tier 2 cities.

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Talking about the demand centres for the new Volkswagen Virtus, on the latest episode of Freewheeling with SVP, Ashish Gupta, Brand Director, Volkswagen Passenger Cars India said, "I would say the demand is more or less centred around Tier 1 and Tier 2 cities. The super metros and the metros, and the state capitals. That's where we are the strongest. We have most of our network, almost 70-80 per cent, centred around these demand clusters. We have moved the brand to a premium positioning as well while remaining accessible. So, we are actually bringing a product, which suits our positioning and our presence in the market as well. So, definitely we are hitting the demand centres."

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The Volkswagen Virtus is expected to be launched in India around the end of May 2022

The upcoming Virtus sedan shares its underpinning with the Volkswagen Taigun but has more in common with the Skoda Slavia. The model sports a wide grille with a chrome outline that merges into the LED headlamps that are standard on the Virtus. The sedan also gets features like 16-inch alloy wheels, a touchscreen infotainment system and 40+ safety features as standard across all variants. The Virtus will be offered in six colours, including this Wild Cherry Red, along with - Candy White, Carbon Steel Grey, Curcuma Yellow, Reflex Silver, and Rising Blue Metallic.

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The Volkswagen Virtus will come with a range of smart features, including a touchscreen unit, ventilated front seats, cruise control, and wireless charger

Cabin highlights include a digital instrument console, 10-inch touchscreen infotainment system with Apple CarPlay and Android Auto, My Volkswagen Connect an electric sunroof, automatic climate control, ventilated front leather seats, cruise control, and wireless charging. The cabin also comes with 60:40 split rear seats, a cooled glovebox, and more. VW also revealed that the LED headlamps, alloy wheels and touchscreen infotainment system are standard on the Virtus.

Also Read: Volkswagen Virtus Review: 1.0 TSI And 1.5 TSI Automatics Driven

The Volkswagen Virtus will come with two turbocharged petrol engines - a 1.0-litre TSI and 1.5-litre TSI motor. The former will be offered with either a 6-speed manual or a 6-speed torque converter automatic, while the latter will be offered only with a 7-speed DSG auto. The 1.0 litre TSI engine makes 113 bhp and 175 Nm of peak torque, as the bigger 1.5-litre motor makes 148 bhp and 250 Nm of peak torque.