Volkswagen India To Expand Sales Network To 150 Touchpoints By The End Of 2021
Highlights
- Volkswagen aims to have over 150 touchpoints by the end of 2021
- VW is planning to launch a range of new models this year
- The split of sales network is 55% in tier 2 & 3 cities and rest in tier 1
The year 2021 is a big one for Volkswagen India. The company announced its plan to launch four SUV this year - the 2021 T-Roc, which has already gone on sale in India, the 2021 Tiguan Allspace, the all-new Taigun compact SUV, and the 5-seater Tiguan facelift. And now, the company has confirmed that it will also be expanding its sales network to 150 touchpoints by the end of this year. Volkswagen India currently has around 140 sales touchpoints across India, out of which 105 showrooms also house the company's used car retail outlet Das WeltAuto (DWA).
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The announcement was made by Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, during an online interaction with the media, for the release of a Frost & Sullivan study on the Indian Pre-owned Car Market, which was commissioned by VW. When asked about the company's network expansion plans for tier 2 and tier 3 cities Gupta said, "We already have around 140 new sales touchpoints and 105 used car sales points, so definitely there is a scope to increase another 37 DWA, which is available right now itself. And we want to go up to 150 new sales touchpoints by the end of this year, so that gives us further scope to go into tire 2 and tier 3 cities."
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Volkswagen says that right now the split of sales network is close to 55 per cent in tier 2 and tier 3 cities, and the remaining 45 per cent outlets are in tier 1 cities. Talking about volume management, Gupta further added that "The network is very well placed to handle volumes of close to 100,000 new cars and a similar number of used cars as well."
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The next big launch from the company will be the Volkswagen Taigun compact SUV, which is expected to go on sale in India sometime in August or September 2021. The upcoming SUV will be one of the first models to be built on the company's locally developed modular architecture, the MQB-A0 IN platform. Under the hood, the Taigun will come with two turbocharged petrol engines - 1-litre TSI and 1.5-litre TSI. The former is tuned to make 113 bhp and 175 Nm of torque, and it comes mated to a 6-speed manual and an optional 6-speed automatic transmission while the 1.5-litre TSI engine, makes 148 bhp and 250 Nm of torque. It will be available with a 6-speed manual and a 7-Speed DSG.
Last Updated on June 17, 2021
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