Supernal To Lead Hyundai Group's Progress In Advanced Air Mobility

Hyundai Motor Group announced a new company called Supernal, LLC to take its future mobility vision forward. An evolution of its Urban Air Mobility Division, Supernal, will be the binding component of the Group's future mobility vision. The Company is developing a family of electric air vehicles and convening public and private stakeholders to responsibly shape the emerging Advanced Air Mobility (AAM) industry. It plans to launch its first commercial flight in 2028 and scale operations, leveraging the Group's manufacturing expertise, as the AAM market and public acceptance begin to grow in the 2030s.

Jaiwon Shin, Chief Executive Officer of Supernal and President, of Hyundai Motor Group said, "We have bold ambitions at Supernal but being first to market is not one of them. We are working to build the right product and the right integrated market, and we will leverage Hyundai Motor Group's scaled manufacturing expertise to ensure AAM reaches the right price point and is accessible to the masses."

It plans to launch its first commercial flight in 2028 and scale operations 

Supernal, launched as the Urban Air Mobility Division of Hyundai Motor Group at CES 2020, where it introduced its initial concept vehicle, the S-A1. The company continues to develop and enhance the eVTOL vehicle it will bring to market first and plans to begin certification with U.S. regulatory agencies in 2024. Supernal's first air vehicle will be electric-powered and autonomous-capable and is planned to accommodate four to five passengers on initial urban and urban-adjacent routes.

The company is leveraging advanced technologies, systems, and airframe materials - including artificial intelligence, autonomous control, and electric powertrain - to develop its vehicles and will harness the Group's mass production capabilities to scale production, affordably. Supernal is also establishing a bench of academic partners to expand the AAM industry's research frontier and talent pipeline.

In tandem with its electric air vehicle development, Supernal is working to co-create the AAM industry and supporting ecosystem by collaborating with a variety of stakeholders - across public and private entities, other modes of mobility, academia, and startups - to address market entry challenges, cultivate public acceptance, and ensure AAM is economically accessible and environmentally sustainable.