Priyanka Chopra Is Now The Brand Ambassador For Harman International

Harman International, a wholly-owned subsidiary of Samsung Electronics Co., announced that actor Priyanka Chopra will be its global brand ambassador. The company, which deals with  connected technologies for automotive, consumer and enterprise markets said that the actor will be the face of the company for JBL and Harman Kardon audio brands. As ambassador of these brands, Chopra will walk the red carpet at the Clive Davis Pre-Grammy Gala Salute to Industry Icons with other luminaries as part of this weekend's Grammy celebration.

(Priyanka Chopra)

"Priyanka Chopra is the epitome of a barrier-breaking performer, bringing her iconic style and grace to everything that she does, from her award-winning entertainment career to her philanthropic work, and reaching fans all over the world," said Ralph Santana, Chief Marketing Officer of HARMAN. "She is a force to be reckoned with and we look forward to working with her to develop innovative and engaging collaborations for our audio brands that are truly unique and first of their kind."

The actor, singer and producer has had her fair share of success with her own music album and has also showcased her singing talent in Bollywood. Harman international will be no stranger to the actor who has been an admirer of both Harman Kardon and the JBL brands. She said, "Songs often become symbols of moments throughout our lives, encouraging, inspiring, empowering, and at times, healing us. I've long admired the sophistication of Harman Kardon and vibrant energy of JBL, and am honored to be collaborating with such iconic brands."