Nissan Magnite Bookings Cross 1 Lakh Units In India

Nissan Motor India has hit a new milestone with the Magnite subcompact SUV's bookings crossing the one lakh mark. The Nissan Magnite was a game changer for the automaker bringing volumes back to the Japanese auto giant. The offering went on sale in December 2020 and it's taken about two and a half years for the Magnite to achieve the 100,000 bookings number. The model received over 32,000 bookings in a month since its launch while the 40,000 units mark was achieved in February 2021. The automaker received 78,000 bookings nearly a year later in January 2022 and the Magnite is maintaining the momentum with over 22,000 bookings received since. Do note that this comes amidst the multiple lockdowns and a low buying sentiment in the wake of the Covid-19 pandemic.

Also Read: 50,000th Nissan Magnite Rolls Off The Production Line

A big, bold, beautiful journey. Here's celebrating our latest milestone of 1,00,000 bookings of the Nissan Magnite.#nissanIndia #bold #journey pic.twitter.com/g3muzi7DjX

— Nissan India (@Nissan_India) June 1, 2022

Compared to its rivals, the Nissan Magnite's value-friendly pricing has given it an edge. Originally launched at a super-competitive Rs. 4.99 lakh (ex-showroom), pricing on the Magnite was a disruptor. The SUV continues to be the most affordable in the segment but has seen a steep price hike over the years and now starts at Rs. 5.88 lakh, going up to Rs. 10.56 lakh. All prices are ex-showroom India.

For the price, the top variants are loaded on the feature front with LED headlamps, an 8-inch touchscreen infotainment system, digital instrument console, wireless Apple CarPlay and Android Auto, automatic climate control, and keyless entry, push-button start-stop, rear AC vents and more. Power comes from a 1.0-litre naturally aspirated petrol that develops 71 bhp, while the more powerful 1.0-litre turbo petrol makes 99 bhp. The latter can be had with a CVT gearbox as well along with the standard 5-speed manual.

Also Read: Nissan Shows Big Improvement In Crash Safety; 4 Star Result For Magnite

The Nissan India plant makes 15 trims of the Magnite on the same assembly line depending on the market requirements and regulations