Nissan Launches Digital Campaign To Celebrate Usain Bolt's Birthday

Nissan today launched the global 'Happy Bolt Day' campaign to celebrate seven-time Olympic gold medalist and Nissan's Global Director of Excitement Usain Bolt's birthday on 21 August. The digital campaign will offer fans across the globe an opportunity to honour the sprinter and imitate his signature lightning bolt pose on social media.

Usain Bolt with the Nissan GT-R

Jonathan Adashek, chief communications officer, Nissan, said, "Usain Bolt has been pushing the limits and daring to go further his whole career. We wanted to celebrate this special moment in time and find a way to thank Usain for everything he has done for his fans over the last eight years."

Additionally, the automaker also released the second and final installment of its 'Bolt vs. Flame' film this week. Released across Nissan channels after Bolt's win on Sunday, the video captures Bolt's attempt to outrun 'his greatest challenger yet' - fire.

Usain Bolt was named the company's Global Director of Excitement in 2012, serving as an ambassador for the Nissan GT-R. One must note, the 2017 Nissan GT-R is also scheduled to be launched in India this year.

Watch the #HappyBoltDay video here: