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MV Agusta May Resurrect Cagiva Elefant Name

The historic Cagiva motorcycle name is now owned by MV Agusta, both brands going back to the same geography and Italian ownership in the past.
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By car&bike Team

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1 mins read

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Published on June 14, 2021

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Highlights

  • Cagiva has origins in Italy's Varese, and has same ownership as MV Agusta
  • Timur Sardarov, CEO of MV Agusta, also holds rights to the Cagiva brand
  • The Castiglioni family of Varese owned both brands till a few years ago

MV Agusta may revive the Cagiva name, with the iconic Cagiva Elefant adventure bike making a comeback. In an interview to an Italian publication, MV Agusta CEO Timur Sardarov spoke about the motorcycle brand's future plans, including new products, as well as two new engines that the brand is working on, a 550 cc and a 950 cc, which will include new models. More importantly, Sardarov also talked about a new adventure bike, with the name Elefant, taken from the iconic Dakar-winning Cagiva Elefant adventure bike.

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MV Agusta owns Cagiva, and under the ownership of the Sardarov family, the brand has slowly stabilised with a solid product strategy

MV Agusta owns the Cagiva name, but so far it's not clear whether the Elefant name will be introduced under the MV Agusta brand or as a separate Cagiva Elefant model. In fact, a few years ago, it was widely reported that MV Agusta will revive the Cagiva motorcycle name, but that it will be launched as an electric mobility brand. The latest comments from MV Agusta's top boss seems to suggest that Cagiva could also be a sub-brand, under the MV Agusta umbrella.

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MV Agusta is currently sprucing up its existing range and updating them to meet Euro 5 regulations

"Cagiva is a brand that belongs to MV Agusta. Our marketing department is evaluating the possibilities of products with the Cagiva brand and we are also considering whether to define Elefant as a 'sub-brand' of MV Agusta or as Cagiva Elefant. The decision has not yet been made," Saradrov is quoted as having said in the interview.

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The 2021 MV Agusta Brutale 1000 RR's engine gets new sintered valve guides and DLC coated tappets

Cagiva is an Italian motorcycle manufacturer founded in 1950 by Giovanni Castiglioni in Varese. The brand has a rich history and at one point even owned Ducati and MV Agusta, as well as Moto Morini. In the late 1990s, MV Agusta became the main brand comprising Cagiva and Husqvarna. The brand has been inactive for more than a decade, and with fresh impetus and growth to the MV Agusta brand, Cagiva may just as well make a comeback in the next few years.

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2021 MV Agusta Brutale 800, Dragster 800 RR have been updated as well

The Sardarov family originally came on board as investors in MV Agusta, but assumed full control in 2019, signaling the end of the Castiglioni family's historic ownership of the MV Agusta and Cagiva brands. Under the Russian businessman's leadership, the MV Agusta brand has slowly stabilised, and made appreciable moves to address concerns regarding reliability and ownership experience. Currently, MV Agusta is busy updating its Euro 5 range, and once that is completed, new models will be developed, in the 550 cc and 950 cc platforms.

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