MG Motor India's First Digital Showroom Opened In Bengaluru

The platform as of now includes only the Hector SUV, it being MG Motor's single product in India, however, going forward it will be open to include other upcoming models as well.

By Shubham Parashar

1 mins read

Published on October 31, 2019

Highlights

The digital showroom or studio will not have a single car on display.
The new studio will give a digital experience to the customers.
The first digital studio has been opened in Bengaluru.

MG Motor India has opened its first digital studio in Bengaluru where no cars will be on display. Yes! You read it right. The digital showroom or studio will not have a single car on display physically but customers' would be able to experience the car digitally. The concept is aimed at showcasing a unique visual immersive experience, offering a peek into the future of automotive retail. The new digital studio displays the Hector using digital tools such as 'Immersive Voice' and AI-based Human Recognition along with offering Augmented Reality and other digital engagement tools for customers. Also Read: Car Sales October 2019: Over 3500 Units Of The MG Hector Sold Last Month Commenting on the inauguration of the first Digital Studio, Rajeev Chaba, President & Managing Director, MG Motor India said, "The first Digital Studio is a pilot project and showcases our vision towards the future of automotive retail without a car on display. With the growing importance of omni-channel brand presence, we believe that such showrooms represent the next-generation network footprint in the automotive business." Also Read: MG Motor India Delivers Record 700 Units Of The Hector On Dhanteras The new digital studio displays the Hector using digital tools. MG Motor India has partnered with Mumbai-based Eccentric Engine to develop its Automotive Visualisation Platform. The platform as of now includes only the Hector SUV, it being MG Motor's single product in India, however, going forward it will be open to include other upcoming models as well.