Mercedes-Benz India Targets Over 50 Per Cent Growth In 2021

Mercedes-Benz is determined to do well in India with and that is in line with its growth outlook this year despite the hurdles caused by the second wave of COVID-19 crisis. The company is targeting a year-on-year (YoY) growth of over 50 Per Cent in 2021, courtesy all the new launches the German brand has slated for this year. Mercedes-Benz India has already recorded a growth of 34 per cent in Q1 CY2021 selling 3193 new cars in the January-March period. Mercedes-Benz India has already reaffirmed sticking to its original plan of launching 15 new and updated models this year and in-turn filling up some crucial white spaces in its product range. And all major volume drivers for the company are already up and running in our market.

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The Mercedes-Benz GLA is the entry-level SUV in the German carmaker's line-up.

So some of those new models have already gone on sale recently and the luxury carmaker is counting on them as well, since they have entered some key segments and have the potential to drive volumes. We are specifically referring to the Mercedes-Benz A-Class Limousine and GLA compact luxury SUV which are the entry-level models for the German carmaker. Mercedes-Benz did without these entry models for almost two year and still managed to outperform rivals in terms of volumes, but it always missed having strong products at its most affordable price bracket. Now the A-Class sedan and GLA are pretty much modern and dynamic in every aspect and have been priced fairly competitively as well.

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The Mercedes-Benz A-Class Limousine in the company's new entry-level sedan.

Besides these entry-level models, the Mercedes-Benz E-Class LWB sedan the has been a bestseller for the German carmaker in India and the updated 2021 Mercedes-Benz E-Class facelift is expected to keep up with that momentum. The new sedan has been updated to match its family looks and feels more plush and futuristic on the inside. Then, the new-generation Mercedes-Benz S-Class too has been launched in India and Mercedes-Benz has already sold half of the 150 units allocated for our market in the first batch. Even the ultra-luxury Mercedes-Maybach GLS 600 is all sold-out for our market, with the 50 units already being booked.