Mercedes-Benz India Inaugurates First Integrated AMG Performance Centre In Ahmedabad

Mercedes-Benz India inaugurated the country’s first ‘Integrated AMG Performance Centre MAR2020’ outlet in Ahmedabad, Gujarat. The AMG Performance Centre is in the city’s Thaltej location. The new Integrated AMG Performance Centre will provide an exclusive and customized Mercedes-AMG brand experience. The new centre also marks India’s first dedicated MAR2020 EQ Display, Mercedes-Benz’s EV sub-brand, highlighting its future luxury EV portfolio. With this AMG Performance Centre, Mercedes-Benz India now has five AMG Performance Centres in the country, located in Delhi, Mumbai, Bangalore, Hyderabad, and Ahmedabad. 

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Martin Schwenk, MD, and CEO, Mercedes-Benz India said, “We are excited with the potential growth of Mercedes-Benz and AMG brands in Gujarat. Successful enterprises combined with rising aspiration among the young patrons to own a luxury brand, have firmly driven Mercedes-Benz’s growth trajectory in Gujarat.”

Providing a luxurious and immersive brand experience, the AMG Performance Centre integrates the MAR2020 format, the modern retail format of Mercedes-Benz, based on the four pillars of Design, Architecture, Customer, oriented processes, and Digital enhancements. 

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Sanjay Thakker, Chairman & Founder, Group Landmark, said, “To cater to the increasing demand for AMG vehicles, we are thrilled to excite our customers with a brand-new Integrated AMG Performance Centre MAR2020 in Ahmedabad. This modern luxury facility creates an unparalleled emotive setting that matches the special atmosphere of our AMG customers' first introduction to the AMG brand and products. With this unique facility, we strongly underline our aspiration to grow the AMG brand in the market, and we are deeply committed to offering customers a thrilling experience, synonymous with AMG.”

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The company says the integration of Mercedes-Benz India’s signature retail presentation, MAR 2020 further deepens customer experience through a combination of spatial design, innovative advisory processes, and the introduction of digitalization in the areas of advice, sales, and service. The 1S facility displays 9 cars and is spread across 9000 sq. ft., with 37 professionally trained staff. To date, the company has invested cumulatively about Rs. 4.2 crore.