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Harley-Davidson Trademarks 'H-D Revelation' For Electric Motorcycle Tech

Harley-Davidson has been quite actively building towards an electric future and even showcased the Project LiveWire concept in 2014 as a preview for what's to come. Moving in the same direction, Harley-Davidson has filed a trademark application to use the name "H-D Revelation" for its upcoming electric motorcycle technology.
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By Sameer Contractor

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1 mins read

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Published on February 21, 2018

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Highlights

  • The H-D Revelation name has been trademarked with the US Patents office
  • The name will be used for the motors, transmissions & electric drives
  • Harley's first production-spec electric bike will be ready in 18 months

Harley-Davidson has been quite actively building towards an electric future and even showcased the Project LiveWire concept in 2014 as a preview for what's to come. Moving in the same direction, Harley-Davidson has filed a trademark application to use the name "H-D Revelation" for its upcoming electric motorcycle technology. The trademark was filed with the US Patent Trademark Office (USPTO) for use on batteries and chargers, also including motors, transmissions and electric drives. The H-D Revelation name however, would not be used on a motorcycle.

Harley-Davidson always names its motorcycles and engines differently, and the tradition is likely to continue with the electric motorcycle line-up as well, it seems. In January this year, the bike maker announced plans to introduce a new electric model in the next 18 months, which would be a result of Project LiveWire. The 'H-D Revelation' is something we could see finally being badged on an electric motor then.

harley davidson project livewire

(The Harley-Davidson Project LiveWire garnered positive feedback when showcased)

However, it should be noted that the trademark was only filed on February 15, 2018, and is yet to receive an approval from the USPTO. The name 'Revelation' has also been trademarked by Revelation Choppers, and while the trademark may not be valid presently, it may raise a concern for a Harley. That would explain why the bike maker has opted for H-D Revelation.

More recently, Harley-Davidson also filed patents for three new model names - Bronx, Pan America and 48X. The bikes are expected to debut sometime later this year and yes, they might just make their way to India too. Meanwhile, Harley's electric bike line-up can be only expected in the Indian market at the turn of the next decade. However, with e-mobility catching up fast in the country, high-performance electric motorcycles are certainly a welcome.

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