Harley-Davidson Regains Number One Sales Position In India's High-End Motorcycle Segment

Harley-Davidson has witnessed a resurgence in its sales in India as the brand managed to regain the number one spot in the high-end motorcycle segment in the country. The company, which announced its exit and subsequent re-entry into the Indian market in 2020, has been on a road to a revival with partner Hero MotoCorp. According to the data shared by SIAM, Harley sold 601 motorcycles in FY2022, of which 531 units were sold in the 1,000 cc and above two-wheeler segment. The company witnessed a 37 per cent growth year-on-year. In comparison, only 206 Harley-Davidson motorcycles were sold during FY2021.

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When compared to other premium motorcycle brands, Harley was substantially ahead with Triumph Motorcycles India selling 336 units, Kawasaki selling 283 units, Suzuki selling 233 and Honda selling 71 units in the 1,000 cc and above motorcycle segment. The majority of the iconic American brand's sales have been driven by its new launches, the Pan America 1250 adventure tourer and the Sportster S cruiser and mark a revolution, both in terms of a platform and segment for the manufacturer.

New launches like the Pan America 125 ADV and the Sportster S have driven sales for Harley in India

It's also noteworthy that a bulk of Harley's previous sales in India were driven by entry-level offerings like the Street 750, Iron 883 and the Forty-Eight, which were locally assembled. While the latter models are still on sale, they are now wholly imported much like the rest of the range comprising the Pan America 1250, Sportster S, Fab Bob, Fat Boy, Heritage Classic, Road King, Road Glide and Street Glide. The company is now gearing up to introduce the Harley-Davidson Nightster S later this year.

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Hero MotoCorp took over Harley's distribution in India in October 2020 including motorcycles, accessories, merchandise and more. The company is currently operating about 13 dealerships and 10 authorised service centres across the country.

Source ETAuto.com