Harley-Davidson Inaugurates its Merchandise Showroom At Mumbai Airport

Harley-Davidson recently inaugurated its first ever merchandise-only showroom at Terminal 2 of the Mumbai airport. The American manufacturer says that its an endeavour to reach out to more and more people and make them aware of the Harley way of life.

(Harley-Davidson Merchandise Showroom at T2, Mumbai Airport)

Commenting on the launch, Vikram Pawah, managing director, Harley-Davidson India said, "We are thrilled to launch the Harley-Davidson showroom offering the most exclusive and iconic merchandise to Harley enthusiasts. We are now striding towards bringing the brand closer to the people who someday aspire to own a Harley, offering them a taste of the true Harley-Davidson lifestyle known world over. Charting out every customer touch point, we aim to connect with and make the brand more accessible to a growing aspirational audience, welcoming them to the Harley family."

The showroom will offer general Harley-Davidson merchandise, gifts, collectibles and branded apparel as well. The showroom is spread over 500 sq. ft. At present, Harley-Davidson has presence in 22 cities across the country. the company might open more such merchandise-only showrooms in other metro cities in order to engage the enthusiasts and potential customers. In the last year or so, Harley-Davidson has opened dealerships at Ludhiana, Surat, Kochi, Lucknow, Coimbatore, Nagpur and Guwahati.