Exclusive: Volkswagen Targets Double Sales Volume In 2022

Volkswagen India has had a fruitful 2021 as the German carmaker kickstarted its second innings in the country with the India 2.0 project, by selling more than 26,000 units in 2021, compared to 15,598 units sold in 2020, registering an overall growth of 66 per cent. A recent interaction with Ashish Gupta, Brand Director, Volkswagen India, revealed the company's sales plan for 2022, which would involve doubling the sales volume for FY 2022-23, backed by the recently launched Volkswagen Taigun and a new global sedan which is set to debut in May 2022.

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 The Volkswagen Taigun is the first SUV from the brand based on the new MQB-AO-IN platform.

Ashish Gupta, Brand Director, Volkswagen India said, “In 2021, we ended up selling around 26,000 cars, slightly lower than our expectation, due to the non-availability of certain parts. However, it was still growth of 66 per cent from the previous year. Our target for 2022 is to double that figure, which would roughly mean selling 55,000 to 60,000 units by end of FY 2022-23.”

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Gupta also revealed the company's plans to introduce a new global sedan in India by May 2022, which would help the company achieve its sales target, along with the Taigun, as well as the Polo and Vento that are also part of the company's plan going forward. The new global sedan, which could most likely be the Volkswagen Virtus, will be the mass volume product from the Indian arm of the German carmaker once it arrives on the scene in Q2 of 2022.

The 2021 Volkswagen Tiguan facelift was re-introduced after a brief hiatus with a new turbocharged petrol engine.

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He added, “Till May, our focus would be on the Polo, the Vento, the Taigun, as well as the newly infused Volkswagen Tiguan facelift. We would encash on the success of the Taigun and get as many units as possible to the customers despite the semi-conductor shortage.”

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The monthly sales volumes for Volkswagen India were consistent for most parts of the year. However, the Q2 was the least selling period for the company as it was reeling under the effects of the second wave of the pandemic. While the overall sales volumes were in fact lower in comparison to other major OEMs, Volkswagen has shown promise in recent times and hopes to build on its recent success.