Cricketer Virat Kohli And Audi India To Continue Association For Marketing And Social Media Campaign

Audi India will continue its association with Indian cricket team skipper Virat Kohli for marketing and social media campaigns, the German auto giant has announced. Kohli has been associated with Audi India since 2015 but has been driving an Audi since 2012 when he first bought his car - the R8. The luxury automaker has regarded the Indian cricketer as a 'friend of Audi' and the alliance with the brand includes advertisement campaigns, social media engagement and event collaborations.

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Balbir Singh Dhillon and Virat Kohli at the launch of the new-generation Audi A6 in 2019

Speaking on extending the partnership, Virat Kohli said, "Whether it's behind the steering wheel or on the pitch with a bat in the hand, performance, consistency and technique are what define perfection. I have been an Audi fan even before I was formally associated with the brand. Audi cars reflect elegance and sportiness, which resonate perfectly with my personality. I am extremely delighted to continue my association with Audi India and be a part of the brand family. It is safe to say that my relationship with Audi India is more of a test match than just a T20."

Commenting on the same, Balbir Singh Dhillon, Head of Audi India, said, "Audi India has been associated with Indian cricketers for many years. We are extremely happy to continue our association with Virat Kohli as he perfectly embodies the progressive premium image of brand Audi. He has been a part of the Audi India family for more than half a decade and is clearly a great fit for the brand, as both exemplify brilliant innovation in their performance. With this continued association, we look forward to an even more exciting journey going forward."

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Virat Kohli has had quite a few Audi cars in his garage over the years. This includes the first-generation Audi R8 and the R8 LMX, the previous generation A8 L W12, Audi Q7, S6, and the more recently acquired Audi Q8 coupe-SUV. On the product front, Audi India is all set to introduce the e-tron electric SUV in the market soon. The model will be joined by the e-tron Sportback at a later date with both models coming to India as Completely Built Units (CBU). The new Audi e-tron will take on the Jaguar I-Pace and the Mercedes-Benz EQC in the luxury EV segment.