BYD Could Launch A Luxury EV In The US

By some metrics, Chinese major BYD has already usurped Tesla as the world’s largest seller of electric cars. That of course comes with the caveat of including plug-in hybrid vehicles that BYD sells. It already has a big portfolio of electric cars but now this year it could be launching a premium EV in the US that could cost as much as $145,000. 

The plan for BYD is to increase the cost of its high-end electric cars by over 1 million yuan which is around $145,000. Already the starting point for its premium EVs is $116,000. As per only EV sales are concerned, BYD was only beaten by SAIC in China as it sold 320,000 battery electric vehicles. 

Already BYD has sold more than half a million cars in China despite lockdowns and a re-emergence of COVID, it continues to expand aggressively. It will be launching in the Japanese market with models like the Dolphin, Seal, and ATTO 3. It has already closed a partnership with European auto dealer Hedin Mobility - fuelling growth in the European market with deliveries starting in Germany and Sweden later in the year. 

Currently, the only model that BYD has is the Denza D9 which has been developed thanks to a co-development deal with Mercedes Benz. That car costs $96,000, so this could be something new.