BMW India tops sales and customer satisfaction study

BMW India has been awarded for ranking highest in sales and customer satisfaction with after-sales service by J.D. Power Asia Pacific. The company scored highest 892 points on a 1000-point scale in J.D Power Asia Pacific Sales Satisfaction and Customer Service Index Study 2013.

Speaking on the award ceremony Mr. Philipp von Sahr, President, BMW Group India said, "BMW India is committed towards being the leading luxury car company with 'Delighted Customers', 'Strong Partners' and most important 'Sustainable Leadership'. We are incredibly proud that BMW India has ranked highest in Sales Satisfaction and Customer Satisfaction in the Indian luxury car segment. As the strongest and the most trusted automotive brand in India today, BMW India will continuously focus on setting new benchmarks in the luxury car market. We offer our customers an unparalleled luxury experience with exclusively authentic premium products, world-class dealerships and high quality after-sales services."

The customer satisfaction has been measured on the ground of feedback received from 238 premium car customers, who purchased their cars between May 2011 - August 2012, and the study was conducted from May - August 2013. J.D Power Asia Pacific collected the feedback from the customers who visited company's authorized dealership service centre within initial 12 - 24 months of ownership. The service quality, vehicle pick-up, service advisor, service facility and service initiation are the five parameters to rank the luxury car manufacturers.