Auto Sales March 2022: Skoda Registers Highest-Ever Monthly Sales With 5,608 Units

Skoda Auto India reported its sales volumes for March 2022 and the company registered 5,608 units last month, the highest-ever monthly sales in the automaker's two-decade history in the country. Skoda also said that this was the company's highest-ever quarterly sales with 13,120 units sold between January and March 2022. In terms of year-on-year growth, sales in March grew nearly six-fold when compared to 1,159 units sold in March 2021. The last time Skoda Auto India hit a monthly sales record was a decade ago in June 2012 when the company sold 4,923 cars.

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India-specific products like the Skoda Kushaq and the Slavia have contributed to the automaker's sales growth

Speaking on the sales figures, Zac Hollis, Brand Director, Skoda Auto India, said, "The concerted efforts of the entire team to ensure the successful roll-out of the India 2.0 project is bearing fruit. This project is not only about new platforms and products, but an entire rejuvenation of our business processes - enhancing the ownership experience, widening the reach of our network, getting closer to our customers and a variety of value-added services that makes owning a Skoda a delightful experience. Despite the foreseeable challenges impacting the market sentiments in the short term, we are confident that 2022 will be the biggest ever year for us in India. We are fully geared up to take the brand to new heights, as India becomes a key market for Skoda Auto globally."  

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Skoda's quarterly sales increased more than five-fold year on year in Q1 2022. Between January and March 2021, the automaker previously sold 3,016 units, as opposed to 13,120 units this year. The strong volume comes on the back of offerings like the Kushaq and Slavia, both of which have been specifically designed for India and other emerging markets. Moreover, premium products like the Octavia, Superb and the Kodiaq have also been popular sellers for the company, bringing in crucial volumes. Skoda also iterated that its dealer network expansion through 2021 and Q1 2022 further helped improve sales.