Audi India To Introduce New Entry-Level Models

Audi India has just launched its first-ever electric vehicle in our market- the Audi e-tron electric SUV, and now is gearing up to launch new entry-level cars in India. The German brand has reaffirmed introducing more models in our market both at top-end and entry-level, despite prices going up in the last couple of years which impacted the entry-level luxury segment to quite an extent. According to analysts, the segment has witnessed around 40 per cent price hike in the last three years and that takes toll on volumes to an extent.

Also Read: Audi e-tron Electric SUV Launched In India

Balbir Singh Dhillon, Head- Audi India.

Speaking with Siddharth Vinayak Pataknar, Editor-In-Chief - carandbike on the latest Freewheeling with SVP webisode, Balbir Singh Dhillon, Head- Audi India said, "I can only tell you that we'll be there at the entry-level and we'll also be there at the top-end. We'll have SUV, we'll have sedans, we'll have ICE engines and we'll have electric cars. So we are going to fill up all the space where at this point of time we don't have the cars. But you have to also keep in mind that last few years have seen the cost of manufacturing also going up. So segment at the bottom end of the pyramid is extremely competitive. Selling cars in that segment comes with a lot of difficulty and pain. So the cars prices have also gone and the so the commodity prices and shipment cost. And this impacts the luxury segment much more than the volume segment. So all these things do play a role and you can't expect cars to be at the same price point they were a couple of years back. But we'll definitely bring in new cars which are there at the entry-level."

Also Read: Mercedes-Benz Welcomes All-Electric Audi e-tron To India

The Euro-Spec Audi A3 will come with a 1.5-litre TFSI and 2.0-litre TDI engines

The German carmaker may be looking at launching the new Audi A3 sedan in our market at the entry-level, however, it has not given any final word yet. It's German counterparts, Mercedes-Benz India and BMW have already come up with their respective entry-level models- the Mercedes-Benz A-Class and BMW 2 Series Gran Coupe, while Audi still has a white space in that segment. In fact, the Audi A3 range went on sale globally in April last year and it's arrival in India is still a while away.