Audi e-tron Electric SUV Launched In India; Prices Start At Rs. 99.99 Lakh

The Audi e-tron has been finally launched in India with prices starting at Rs. 99.99 lakh for the base e-tron 50 variant, and going all the way up to Rs. 1.18 crore for the top-of-the-line e-tron Sportback 55. It's the German brand's first-ever all-electric offering in our market and the electric SUV takes on the likes of the Mercedes-Benz EQC and Jaguar I-Pace in our market. The Audi e-tron was supposed to be the first luxury electric car to go on sale in India but its launch was deferred due to the pandemic.

Also Read: Audi e-tron 55 Quattro Review

Audi's signature single frame grille gets a platinum grey treatment with vertical slats, that's reserved for the electrics

The new Audi e-tron is being offered in two body styles SUV and Sportback and three variants - e-tron 50, e-tron 55 and e-tron Sportback 55. And all three are being sold as completely built units (CBUs) or imported models. The Audi e-Tron 55 SUV will draw power from two electric motors that develop 265 kW or 355 bhp and 561 Nm of peak torque. And these figures go up to 300 kW or 402 bhp and 664 Nm in the boost mode. It does the 0-100 kmph sprint in 5.7 seconds, in-turn clocking a top-speed of is 200 kmph. Audi claims a range of up to 484 km on a single charge from the 95 kWh battery pack. It can be fully charged in eight and a half hours using a regular charger.

Also Read: Audi e-tron And e-tron Sportback To Be Offered With Different Ownership Service Plans

The Audi e-Tron offers smooth power delivery and it is very easy to get used to. the recuperation of kinetic energy from the wheels and braking sends power back to the battery

The Audi e-Tron 50 on the other hand gets a 71 kWh battery pack that puts out 230 kW or 309 bhp and 540 Nm of peak torque. It tips the scales at 3040 kg and clocks triple-digits in 6.8 seconds, in-turn hitting a top-speed of 190 kmph. On a single full charge, Audi India is claiming a drive range of up to 379 km on the e-tron 50. Progressive steering, adaptive air suspension and Quattro all-wheel drive are standard on all three variants.

Also Read: Mercedes-Benz Welcomes All-Electric Audi e-tron To India

Audi is playing it bold by simultaneously launching the e-tron and e-tron Sportback

The Audi e-tron sports strong design elements including the massive single-frame grille, Matrix LED headlamps with LED DRLs, 20-inch five-arm alloy wheels and a conventional roofline as opposed to the coupe-like tapering roofline on the Sportback. The rear profile gets wraparound LED taillights connected end-to-end. The bumper also gets the dual-tone treatment, which extends to the alloy wheel design as well.

The Audi e-tron gets a 12.3-inch virtual cockpit display.

It feels premium on the inside as well and is loaded with features like a 10.1-inch infotainment system, a 12.3-inch virtual cockpit instrument panel, four-zone climate control and ambient lighting, 16-speaker, 705 W Bang & Olufsen sundd system, 360-degree camera view MMI navigation plus with MMI touch response and wireless charging among others.

The design and layout is typically Audi and includes - ambient lighting, 360 degree camera, ambient air package, soft touch door closing and head-up display.

Audi India is also offering multiple charging options with the e-Tron beginning with the 11 kW charging box that comes complementary with the EV. Then, 50 kW fast chargers will also be installed at its dealerships that early bird customers can avail as complementary and over 100 of them will be installed across 75 cities in the country. Nearby charger locations and other details will be available on the 'myAudiConnect' smartphone app and customers can also call for roadside assistance in case they run out of charge and the vehicle is stranded.

Select Audi India dealerships will have a 50 kW DC fast charger installed. The same will be done in a phased manner.

As part of the ownership packages, Audi India is offering service plans for two years or five years. The e-tron range will come with a standard warranty of two years while the high voltage battery warranty stands at eight years or 160,000 km, whichever is earlier. Customers also have the option to purchase an extended warranty of 2+2 years or 2+3 years on the model. Comprehensive Service Plans are also available for a period of four or five years. Under this, the cost of service, periodic maintenance of the brakes, suspension and extended warranty will be covered. Furthermore, Audi is offering a buyback option and an assured price up to three years from the date of purchase. The German automaker will also offer complimentary roadside assistance for five years. The company's on-call advisors will also be trained to troubleshoot problems should the electric car face issues on the move.