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7 Automobile Logos And What They Mean

We come across countless car logos, however, do we really know what they stand for?
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By car&bike Team

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1 mins read

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Published on December 31, 2021

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Highlights

  • The BMW logo is not the rotor of a plane
  • "Mitsubishi" is almost a literal translation to its logo
  • Alfa Romeo has one of the most complexed logos in the automaker industry

Audi

Audi has a very minimalistic logo with a simple design. A set of four rings that overlap over each other to a certain degree. These rings stand for the four respective companies that merged together. These companies were, “Horch”, “DKW”, “Audi” and “Wanderer”, they came together to form the company called Auto Union.

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Mercedes

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Mercedes too has a very minimalistic logo. It does not try to be flashy in any way and simply means to show its true intent. The Three-pointed star of Mercedes Benz signifies its dominion over the three terrains, Land, Water and Air.

Ferrari

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The Ferrari logo came into the picture when Enzo Ferrari himself first saw the horse painted on a fighter plane after the first world war. The pilot's parents insisted that Enzo paints their son's horses on his cars in order to bring him good luck. Till today Ferrari is embellished with the black horse with a canary yellow background of the Modena.

Lamborghini

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Ferruccio Lamborghini's main reason for having a horned bull as its logo was a simple fact that it was his zodiac sign, Taurus. He was born on the 28th of April in 1916 and was also very fond of bullfighting.

BMW

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 Often it is said that the blue and white symbol is the imagery of an airplane's rotor. However, in truth the blue and white quadrants of in fact Bavaria's free state colors, although in the opposite order. This was done as using national symbols in commercial trademark items was illegal.

Alfa Romeo

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The Alfa Romeo badge almost looks like a piece of artwork by itself. The left half of the logo is white with a red cross that represents Milan. On the right-hand side however, is a snake or a dragon that seems to be eating a man. This is not accurate, however, as Alfa Romeo suggests that in actuality the man is emerging out of the snake or dragon's body coming out as a new, purified human.

Mitsubishi

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The Mitsubishi logo is a simple one that comprises three rhombus or diamonds that meet at the center. In the name of the company itself, “Mitsu” stands for three in the Japanese language whereas “Hishi” pronounced bishi is a word used in Japanese to suggest a rhombus or diamond shape.

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