Lucid Motors To Launch Tesla Model 3 Rival In 2025

Lucid Motors may have started off well but in recent times it has faced some muddied waters with the suspended operations of its California facility. Its senior Vice President Eric Bach has revealed in an interview with Driving Electric that it is developing a midsize sedan which 

will compete with the Tesla Model 3, but this car will only launch in 2025 after it has launched the Gravity luxury SUV. 

Bach revealed that currently, the team was working on releasing a right-hand drive version of the Lucid Air for the UK market. Its flagship sedan has one of the lowest drag coefficients of a modern car alongside the highest range seen on an EV as per the US-based EPA standard which is the most stringent in the world. 

He added the electric car maker had no intentions of being a niche supercar maker with the starting price of the Lucid Air being upwards of $80,000. But instead, it wants to be a mass volume player and that’s why it will lean into the midsize model in the latter part of the decade. 

“But we’ve got the world’s most efficient powertrain, and we want to use that capability more broadly, so we’re going to come down to a mid-size level as the new platform. We’re already working on that; the idea there is that we can do better for CO2 offset or reduction if we have a higher volume,” he revealed. 

Between 2012 and 2015, Bach was the director of engineering at Tesla when the Model S was launched. He joined Peter Rawlinson who was the chief engineer for the Model S when Lucid was developing the electric car project. Rawlinson is the CEO and CTO of Lucid Motors and has helped developed an electric motor that is twice as efficient as the one deployed by Tesla. 

So much so that at the Goodwood Festival for Speed, the new Lucid Air Grand Touring Performance edition which packs more than 1000 bhp with a twin motor setup clocked a time of 50.6 seconds which won the fastest production vehicle accolade.