Tim Cook Confirms Apple Focusing On Autonomous Car Systems
- "The company is focusing on autonomous systems," said Tim Cook
- Apple received permits to test 3 self-driving cars in California in April
- Cook has not divulged details on the company's automotive plans
The move to autonomous driving cars is something that has been much talked about and amidst all this has been tech giant Apple Inc that has been mum about its plans, despite several speculations. However, in one of the early signs of the company acknowledging its work in autonomous technology, Apple Chief Executive, Tim Cook said for the first time that the iPhone maker is concentrating on technology for self driving cars, Bloomberg reports.
"The company is focusing on autonomous systems," Cook told Bloomberg Television at the Apple Worldwide Developers Conference on 5th June, 2017. "We're not really saying from a product point of view, what we will do ... it's a core technology that we view as very important," Cook said in the interview.
Albeit late to the self-driving car technology, Apple secured the permit to test autonomous vehicles in California, US, in April this year. There have also been rumours of the tech giant recruiting experts from the auto industry for its own self-driving program.
Earlier, Apple had had been seeking to build its own car, before recalibrating those ambitions last year to prioritize the underlying technology for autonomous driving, Bloomberg News reported. If the reports are to be believed, the iPhone maker had hired more than 1,000 engineers to work on Project Titan, the car team is known by internally, after it started work in 2014.
Apple has been granted permission to test three self-driving SUVs from the California Department of Motor Vehicles. While there have been about six vehicles tested in and around California, Apple is yet to confirm how long the company plans to continue the road tests.
Source: Bloomberg Television and Reuters
Latest News
Jaiveer Mehra | Mar 30, 2026New Hyundai Venue Secures 5-Star Bharat NCAP Safety RatingThe second-gen Venue gets higher scores than the Tata Nexon and its cousin, the Kia Syros.1 min read
car&bike Team | Mar 30, 2026New Car Launches In April: SUVs, EVs And MoreThe first month of new financial year promises a lot of new car launches and these includes everything from facelifts to brand new nameplates.2 mins read
car&bike Team | Mar 30, 2026Kia Seltos Gets 5-Star Bharat NCAP Safety Rating, Outscores The Tata SierraSecond-gen Seltos was launched in India earlier this year and is offered with petrol, turbo-petrol and diesel engine options.1 min read
car&bike Team | Mar 29, 2026Mahindra XEV 9S Unseats MG Windsor As India’s Best Selling EV In Feb 2026Mahindra’s three-row electric SUV was the best-selling EV in India last month with over 3,500 units sold.1 min read
car&bike Team | Mar 29, 2026Skoda Kodiaq Recalled in India Over Defective Seat Frame; 200+ Units AffectedSkoda says that a defect in the inner frame of the front seats could compromise the protection offered by the side airbags during a collision.1 min read
car&bike Team | Mar 28, 2026New Mercedes-Benz GLS, GLE, GLE Coupe Global Debut On March 31Mercedes-Benz is gearing up to unveil updated versions of the GLE, GLE Coupe and GLS, with subtle design tweaks, updated interiors and revised powertrains expected.3 mins read
Janak Sorap | Mar 25, 2026Ducati Desmo450 MX Review: In PicturesDucati’s first-ever motocross motorcycle, the Ducati Desmo450 MX, promises extreme performance and race-focused engineering, and we recently experienced it at BigRock Dirt Park to find out what it’s really like to ride.1 min read
Bilal Firfiray | Mar 24, 2026Nissan Gravite Review: Sub-Rs 10 Lakh Seven-Seater That’s PracticalNissan has introduced the Gravite as a practical seven-seater that’s affordable, that’s easy to live with, and value for money. But should you buy it?1 min read
Janak Sorap | Mar 23, 2026Ducati Desmo450 MX Review: No Road, Only DirtDucati’s first-ever motocross motorcycle promises extreme performance, advanced technology and race-focused engineering, and we got a chance to experience it at BigRock Dirt Park to see what it’s really like.7 mins read
Seshan Vijayraghvan | Mar 21, 20262026 Renault Duster Review: The Hero Returns, But Does He Deliver?2026 Renault Duster - new design, new platform, modern tech, and most notably, the segment’s most powerful turbo-petrol engine.8 mins read
Bilal Firfiray | Mar 20, 2026Skoda Kushaq Facelift Review: Sharper, Smarter, Still The Driver’s SUV?Skoda Kushaq facelift comes with updated design, newer features on the inside, and a new 8-speed automatic gearbox. But does it still stand out as the driver’s SUV in its segment?5 mins read










































































































