Porsche has updated its logo as part of its 75th anniversary celebration

Porsche Spruces Up the Iconic Crest 

The Porsche crest was first introduced in 1952 and was updated in 1954, 1963, 1973, 1994, 2008 and 2014.

History

The manufacturer will incorporate this logo on all its cars starting at the end of 2023, with the updated Panamera likely to be the first vehicle to feature it.

First Vehicle to Feature Logo

It gets a brushed metal surface along with an updated three-dimensional honeycomb structure. The Gold colouring on the logo has also been slightly modified.

What’s Different?

Porsche has also updated the typeface on the logo along with giving the ‘horse’ and ‘antler’ symbols more structure.

New Typeface and Sharper Symbols

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