Jaguar Land Rover has introduced a new corporate identity and an updated logo
JLR Introduces Its Refreshed Corporate Identity
With the House of Brands approach, JLR aims to promote its product line-up Range Rover, Defender, Discovery, and Jaguar.
Objective
The redesigned JLR logo features a descending "J" that adds a touch of style. Additionally, the lighter weight of the emblem signifies the company's dedication to refinement and modernity.
Redesigned Logo
Land Rover will retain its presence on vehicles, websites, social media platforms, and retail sites. This serves to support the Range Rover, Defender, and Discovery brands.
Land Rover
From 1st March 2023, Jaguar Land Rover appointed Tata Motors' Rajan Amba as the Managing Director of the luxury brand for its India business.