Mahindra will auction the first Thar Roxx five-door SUV with the VIN 001. Here’s what you need to know.
The Mahindra Thar Roxx auction began on September 15, 5 pm, and will end on September 16, 7 pm (IST). The proceeds from the auction will be donated to a non-profit organisation.
In addition to the winning bid, Mahindra will contribute an equal amount towards the donations. The online auction is being conducted by Mahindra First Choice Wheels (MFCW) and is hosted on the carandbike.com auction platform.
The highest bidder will get the keys to the very first Thar Roxx in the top-spec AX7L Diesel Automatic 4x4 variant. The vehicle will also have a special badge with Anand Mahindra’s signature.
The top-spec Thar Roxx gets a host of features including a panoramic sunroof, Level-2 ADAS, ventilated seats, a Harman Kardon sound system and more. The winner can choose the colour of the vehicle.