BMW Group India has announced its new Retail.Next dealership strategy for the market. What is it? Read on to find out.
Under the new strategy, BMW is consolidating its BMW, MINI, and BMW Motorrad dealerships under one roof. The new dealerships will also house the automaker’s pre-owned vehicle business, delivery and aftersales services.
The dealerships will house a bar and lounge for clients to relax during their visit. The sales advisors will be equipped with digital sales tools to provide customers with in-depth details on the new products.
The new Retail.Next dealerships put more focus on digitisation and customer experience. They also house new vehicle sales and lifestyle accessories under one roof.
BMW India originally rolled out the Retail.Next outlets in late 2023. However, more dealers will switch to the new format stores soon. The first dealerships to switch will belong to those dealer partners with more than one BMW Group brand in their portfolio.