Royal Enfield is planning a new product blitzkrieg which will include as many as 6 or 7 new bikes over the next year or so
With a new product offensive, Royal Enfield wants to not just maintain leadership position in the domestic mid-size market, but to bring in new set of consumers into the RE family. This could expand its product reach across existing markets, and new international markets
A New Product Offensive
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First up, will be an all-new platform which will have two new models. The most anticipated one will be the new Royal Enfield Himalayan 450, followed by a roadster based on the same platform
A New Range Of 450s
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The new Himalayan 450 is expected to be launched around September 2023. It will not just target the leisure adventure and dual-sport segments, but possibly even be the tool for RE’s entry into of international rally raid events
The Himalayan 450
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The Interceptor 650 and the Continental GT 650 will welcome a range if new models to the family. At least three new motorcycles are expected on the 650 Twins platform – a new Roadster, a Scrambler and a Bobber
Expansion of 650 Twins Family
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Royal Enfield will also be introducing the new-generation Bullet 350, which will be based on the J-platform. There will also be a factory custom bobber on the 350 cc platform
The New Bullet!
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Royal Enfield has acquired 10.35% stake in Spain’s EV brand Stark Future. The company intends to leverage Stark’s capabilities to develop its own EV platforms, as well as share common electric platforms in future