The massive kidney grilles have their share of fans and critics, but BMW wants to show both these sections that it can go bigger
At this year's Tokyo Auto Salon, the automaker's display space is a version of the grille that's so large vehicles can park inside of it.
The exhibition area is open at both ends, and the giant grille is floor-to-ceiling in the center. For maximum accuracy, there's an M3 badge on the upper right corner
The slats give visitors a glimpse into the interior space as a teaser of what to expect.