AR Rahman Composes Anthem for Mahindra's New Electric Range!
Mahindra has partnered with Academy Award-winning music composer AR Rahman to create a unique sonic identity & anthem “LE CHALAANG” for its new range of electric vehicles.
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The sonic compositions were developed after Rahman spent time analyzing soundscapes of leading EVs. The goal was to mix cutting-edge tech with a harmonious in-car experience, simulating vehicle sounds while keeping passengers attuned to their driving mode.
The Making
Video credit: Youtube-A.R.Rahman
The sonic identity includes over 75 sounds, ranging from interior and exterior drive sounds to experience zone modes and infotainment cues.
Over 75 Sounds
Image credit: Youtube-A.R.Rahman
Mahindra has collaborated with HARMAN, and Dolby Laboratories. This will see its future electric SUVs featuring Harman sound systems with Dolby Atmos tech.
Collab With Harman and Dolby Atmos
Image credit: Youtube-A.R.Rahman
A R Rahman said, "Our partnership goes beyond merely crafting sounds; it embodies the essence of an Indian innovation at par."
AR Rahman’s Take
Image credit: instagram-A.R.Rahman
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